Eye drops for the treatment of myopia – Developing a successful launch strategy for "All-clear eye drops"
Getting the launch strategy of a new product right is of utmost importance for companies in the healthcare industry. Accordingly, it requires a thorough understanding of the competitive landscape and careful evaluation of the market potential from multiple perspectives to define the right price tag and product positioning strategy. Furthermore, in defining the right strategy, perspectives from multiple stakeholders have to be considered, ranging from patients and physicians to sick funds and regulatory authorities.
In the upcoming event, we will work with you to develop a launch strategy for an innovative medicine treating a widespread eye disorder (myopia, i.e. short-sightedness)! Note that no previous experience in the Healthcare/Life Science industry is required.
Each group will be accompanied by two of our experienced consultants and will later present their results and specific recommendations.